Pete is a director of commercials, branded content, and episodic series, based in New York and Los Angeles.
Pete has helmed campaigns for Nike, Pepsi, Nissan, and Tesla, and his work has been featured in The New York Times, Variety, and Creativity magazine. In 2016 he directed the viral sensation HARD WON for Thrillist and Smith & Forge, which had the 8th most views within 24 hours of any online video ever made, and now has over 200 million views. Next he partnered with the Ellen DeGeneres Show to direct two digital series: FEARLESS hosted by Ashley Graham, and THE BUILD UP sponsored by Chevy. FEARLESS was renewed for a second season in 2019, and won Silver at the 2020 Shorty Awards for Best Branded Series.
His work focuses on cinematic stories about human connection.
He can be reached at petesestina@gmail.com